The brief
Isaac Bike Shop needed an identity that read as knowledgeable without becoming a hobby-cyclist cliché. The mark is straightforward and quick to recognize at storefront scale — a workshop sign, not a sports logo.
The brief: a brand for a local bike shop that handles repairs, sales and the steady rhythm of returning customers. The identity needed to feel reliable and unfussy — the visual equivalent of a tool you reach for without thinking.
Outcome
Identity launched as the shop's primary visual presence.
View the full case study on Behance ↗