Uprising Sentinels

The brief

An esports brand has to read at thumbnail scale, on stream overlays, on apparel and in tournament programs — all at once. The Uprising Sentinels identity is built from a single sentinel mark engineered to hold up across every one of them.

Esports identity sits between sports and entertainment — it has to feel like a team and like a stage. The Uprising Sentinels mark answers that by leaning monolithic: a single shape, big enough to wear, small enough to favicon, sharp enough to read on a stream tile.