Museo De Kiko™

The brief

Museo De Kiko is the name I give to my own design practice — framing every commission as a piece for a permanent collection. This is the studio identity that lives behind that idea, from the eye-mark to the wordmark you see at the top of this page.

A self-brand has to do two things at once: stand for the work the studio takes on, and be a piece of work itself. The Museo De Kiko mark is a single glyph — an eye, a mask, a watching shape — meant to read as a stamp rather than a sticker.